Every Door Direct Mail (EDDM)

Have you heard of Every Door Direct Mail (EDDM) and wondered what it is and what it can do for your business? It can help you reach more potential customers for a lower advertising investment. Every Door Direct Mail is a program offered by the United States Postal Service that allows businesses to reach every home or address in a select geographic area efficiently and affordably. With the USPS selection tools, a mailer can target a city, particular zip codes within a city or a mileage radius around the business.

EDDM offers a variety of benefits to a business. First, it offers the advantage of targeting neighborhoods. For example, if you own a restaurant or a store, your best customers will be those who live nearby. EDDM allows you to reach every address within carrier routes you define and canvas the neighborhoods in your vicinity. In the past, mailers were reliant on mailing lists compiled and sold to businesses who wanted to reach out to new customer.

With Every Door Direct Mail, the mailer also will enjoy greatly reduced postal costs. Currently, the cost to mail with a first class stamp is 46 cents per piece; however, with the selection and sortation of EDDM, the cost to mail a single piece can be reduced to 14.5 cents for most deliveries. Once a business determines an effective strategy for geography and number of times it would like to mail (frequency), then it is easy to calculate costs ahead of time and establish an annual “marketing budget”

Another advantage of EDDM is that it is easy and convenient. With the MAPPING TOOL, you can select the target area for the mailing online from your computer. EDDM saves the time and cost of mail processing costs such as ink jetting or labeling too, because the postcards do not need to be individually labeled.